We’re not just a brand, we’re a flavourful tale spun over four decades. The Jagersma family laid the foundation, and for 40 years we’ve been crafting wafer magic under the banner of JJ Wafers. But here’s the twist – now, we’re YellowBites, and we’re all about honouring that sweet history while cooking up something fresh.
Nostalgia, with a pinch of progress
JJ Wafers isn't just a name, it's a melody of memories and nostalgia. We've been your go-to crunchy companions for decades. Now, YellowBites steps in, not to replace, but to reform, rejuvenate, elevate and expand on the solid foundations that we all know and love.
Tradition Meets Trend
Think of YellowBites as your favourite classic with a modern remix – the same heartwarming crunch, but with a fresh twist. Our mission is simple: to sprinkle a bit of sunshine on tradition and create snacks that bridge the gap between timeless tastes and contemporary cravings.
Beyond Snacks,
Into Adventures
We’re expanding horizons, inviting new pals to our snacking party, and discovering uncharted territories. With us, you’re not just a consumer, you’re a co-author of the next chapter in our scrumptious saga.
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